Every great business starts with a WHY—but have you truly uncovered yours❓
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80% of businesses struggle to define their core purpose, yet those who do are twice as likely to succeed. At Panorama, we've experienced firsthand how uncovering your WHY can transform your business and life.
Panorama exists to enable and empower individuals to achieve their dreams— This is our WHY
We use data and technology to accomplish that— This is our HOW
Panorama Assessment Tool (PAT) identifies the key business challenges, helps align leadership, allows businesses to visualize their untapped potential, and provides step-by-step recommendations— This is WHAT we do to accomplish it.
How do you define your WHY❓
1. What is your WHY?
Your "Why" is the cornerstone of your business. It encompasses your purpose, motivation, cause, existence, and beliefs. Understanding your "Why" gives you a strong foundation and a guiding light for all your endeavors.
2. How will you fulfill your HOW?
Your "How" is all about the processes, differentiators, and value propositions that set your business apart. It includes the specific actions you will take to realize your "Why."
3. What do you do to accomplish it?
Your "What" encompasses the tangible aspects of your business – what you do, the products you sell, the services you provide, and the jobs you perform.
Starting a business with a clear understanding of your Why-How-What ensures that you have a solid foundation and a clear direction. By defining your purpose, processes, and products, you create a cohesive and compelling business strategy. This framework not only guides your actions but also inspires and motivates you to achieve your goals.
Remember, your "Why" is the heart of your business, your "How" is the backbone, and your "What" is the face. Together, they form a powerful and effective approach to building a successful and sustainable business.
What Can You Do About It ?
“I don’t know what I don’t know" is no excuse. Identify your strengths, opportunities, and gaps—then create a plan and execute.
The Panorama Assessment Tool (PAT) is here to help. With over 150 thought-provoking questions, PAT is your strategic partner, helping you revisit your core purpose and realign your strategies.
Empower your business with actionable insights.
Discover your WHY and unlock your business potential. 👉 Take the Assessment
Credit: Simon Sinek for his Golden Circle concept.
Panorama exists to enable and empower individuals to achieve their dreams— This is our WHY
We use data and technology to accomplish that— This is our HOW
Panorama Assessment Tool (PAT) identifies the key business challenges, helps align leadership, allows businesses to visualize their untapped potential, and provides step-by-step recommendations— This is WHAT we do to accomplish it.
How do you define your WHY❓
1. What is your WHY?
Your "Why" is the cornerstone of your business. It encompasses your purpose, motivation, cause, existence, and beliefs. Understanding your "Why" gives you a strong foundation and a guiding light for all your endeavors.
-
Your Purpose
Your purpose is the fundamental reason your business exists. It goes beyond making profits and touches upon the impact you want to make in the world. Ask yourself: Why did you start this business? What change do you want to bring about? -
Your Motivation
Motivation is what drives you to keep going, even when the going gets tough. It's the fuel that powers your entrepreneurial spirit. Reflect on what inspires you to pursue this venture and what keeps you committed to your goals. -
Your Cause
Your cause is the mission that your business supports. It could be solving a specific problem, addressing a need, or contributing to a larger societal goal. Identify the cause that your business champions and how it aligns with your values. -
Your Existence
The existence of your business should resonate with a higher purpose. Consider how your business contributes to the well-being of your customers, employees, and community. What role does your business play in the bigger picture? -
What Do You Believe
Your beliefs are the principles and values that guide your decisions and actions. They shape your business culture and influence how you interact with stakeholders. Define the core beliefs that underpin your business philosophy.
2. How will you fulfill your HOW?
Your "How" is all about the processes, differentiators, and value propositions that set your business apart. It includes the specific actions you will take to realize your "Why."
-
Your Process
Outline the processes that will drive your business operations. This includes everything from product development to customer service. Clearly define the steps you will take to ensure efficiency, quality, and consistency. -
Your Differentiator
Identify what makes your business unique. Your differentiator is the distinctive feature or approach that sets you apart from competitors. It could be your innovative technology, exceptional customer experience, or unique business model. -
Your Value Proposition
Your value proposition is the promise of value you deliver to your customers. It explains why customers should choose your product or service over others. Clearly articulate the benefits and advantages your business offers. -
Specific Actions Taken to Realize Your WHY
Detail the specific actions and strategies you will implement to achieve your "Why." This could include marketing campaigns, product launches, partnerships, and community engagement. Ensure these actions are aligned with your core purpose and goals.
3. What do you do to accomplish it?
Your "What" encompasses the tangible aspects of your business – what you do, the products you sell, the services you provide, and the jobs you perform.
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What Do You Do
Describe the primary activities and functions of your business. This includes your core operations, key tasks, and daily routines. Provide a clear overview of what your business does on a day-to-day basis. -
The Product You Sell
Detail the products you offer to your customers. Highlight the features, benefits, and unique selling points of your products. Explain how your products meet the needs and preferences of your target market. -
The Service You Provide
Outline the services your business offers. Describe the scope, quality, and value of your services. Emphasize how your services address customer pain points and enhance their experience. -
The Jobs You Do
List the various roles and responsibilities within your business. This includes both internal functions (e.g., management, marketing, finance) and external functions (e.g., sales, customer support, delivery). Clarify how each job contributes to the overall success of your business.
Starting a business with a clear understanding of your Why-How-What ensures that you have a solid foundation and a clear direction. By defining your purpose, processes, and products, you create a cohesive and compelling business strategy. This framework not only guides your actions but also inspires and motivates you to achieve your goals.
Remember, your "Why" is the heart of your business, your "How" is the backbone, and your "What" is the face. Together, they form a powerful and effective approach to building a successful and sustainable business.
What Can You Do About It ?
“I don’t know what I don’t know" is no excuse. Identify your strengths, opportunities, and gaps—then create a plan and execute.
The Panorama Assessment Tool (PAT) is here to help. With over 150 thought-provoking questions, PAT is your strategic partner, helping you revisit your core purpose and realign your strategies.
Empower your business with actionable insights.
Discover your WHY and unlock your business potential. 👉 Take the Assessment
Credit: Simon Sinek for his Golden Circle concept.
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